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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.

Apr 17, 2025

In celebration of Earth Day, the Clarke County Litter Committee is gearing up for Clarke Earth Day on April 26th at the Clarke County Fairgrounds. The event, which promises to be both educational and entertaining, runs from 10am to 2pm – registration opens at 9am - offering attendees a range of activities and information to promote environmental awareness and community engagement.

We recently sat down with John Keim, a dedicated member of the Clarke County Litter Committee, to discuss the event and the broader mission of the committee. John, who also covers the Washington Commanders for ESPN, shared insights into the background and goals of the Clarke County Litter Committee. He emphasized that addressing litter is not just about environmental stewardship but also about respecting one's community and property.

"It's such a simple thing to not litter. But it's also simple for anyone to pick up trash when they see it," said John. This ethos of community responsibility is something he and his wife practice daily, collecting hundreds of bags of trash on their dog walks.

The upcoming Earth Day event aims to further this mission. It will feature notable speakers like Ed Carter from the Virginia Department of Transportation, who will discuss the financial impacts of litter cleanup. The event will also include demonstrations, such as those by the Northern Shenandoah Valley Master Gardeners, interactive activities like face painting for kids, and live music.

Janet and John concurred that instilling the value of a clean environment in children is crucial. John shared past initiatives, such as a local sign design contest, to get kids more involved in anti-litter efforts.

In addition to his environmental advocacy, John provided a glimpse into his career covering the Commanders. He highlighted the importance of a quarterback to a team's success and touched on the team's prospects in the upcoming draft.

The Earth Day event is free to attend, with free food provided by the Clarke County Ruritan Club. "It's a chance to come and learn about various local groups, not just in Clarke County but beyond," John noted. For more information, residents can visit the Clark County Litter Committee's website or contact them through their provided email: litterfree@clarkecounty.gov