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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.
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  2. Coffee to Cocktails

Coffee to Cocktails

Jul 27, 2026

Victoria Kidd Armstrong makes espresso martinis and community change with equal skill — and on this episode of The Valley Today, she tells Janet Michael how Hideaway Cafe, her "coffee to cocktails" spot on Winchester's Old Town Walking Mall, has quietly funneled nearly $75,000 in cash and in-kind donations back into the community over its 11 years in business.

Janet and Victoria dig into how Hideaway's One Plate One Purpose bingo card turns customer dollars into real meals for people in need, how Declan's Shelter Pup Program (and current mascot Miso) helps get shelter dogs adopted, and how Victoria's 13-year-old daughter is already running her own mini philanthropic fundraisers. Along the way, Victoria shares practical advice for any small business owner who wants to build giving back into their day-to-day model — no big budget required.

LINKS & RESOURCES

  • Hideaway Cafe: hideawaycafeva.com
  • Hideaway Cafe on Facebook, Instagram, and TikTok — search "Hideaway Cafe VA"

THE VALLEY TODAY with Janet Michael — A decade of conversations.

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