From Burgers to Community Bonds: Snow White Grill’s Comeback Story

Sep 24, 2024

In this episode of Tourism Tuesday, host Janet Michael sits down with co-host Justin Kerns from the Winchester/Frederick County Convention & Visitors Bureau to talk with Danny Turner, the new owner of the historic Snow White Grill in Winchester. Janet and Justin open with a discussion about the emotions tied to the history of the iconic Snow White Grill and its unique charm. 

Danny shares his excitement and vision for bringing Snow White Grill back to its former glory, emphasizing the importance of quality, consistency, and value. The conversation touches on the nostalgia that many locals have for the restaurant, with Danny discussing memorable marketing tactics from the past and his commitment to maintaining the iconic experience.

Danny elaborates on the special techniques and processes involved in making Snow White Grill's beloved burgers. The team also talks about community response to the restaurant's recent reopening, which saw overwhelming support and quickly sold out all prepared food.

Justin and Janet both express their admiration for how Danny plans to cater to different market segments: long-time locals, casual tourists, food tourists, and new customers. They note Danny’s efforts to ensure that every customer segment feels a connection to the Snow White Grill.

Danny speaks about future plans, including partnerships with other local businesses and possibly introducing a food truck to better serve the community during events. He also highlights the importance of preserving Snow White Grill's historic legacy while adapting to modern expectations.

The episode concludes on a heartfelt note with Danny inviting everyone to come and experience the revitalized Snow White Grill and share their stories. Follow them on Facebook for updates: https://www.facebook.com/@thesnowwhitegrill/