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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.
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Live. Love. Shenandoah.

May 29, 2024

Our conversation for The Valley Business Today with Patrick Barker, Director of Frederick County Economic Development Authority focuses on the initiative 'Live Love Shenandoah.'

Patrick explains the strategic efforts to retain and attract talent to the region through a comprehensive cookbook strategy. We discuss the importance of education and awareness for both existing and potential talent. Patrick highlights marketing strategies, such as creating videos with unique themes, engaging in social media advertising, and participating in regional tourism events. He emphasizes the website, liveloveshenandoah.com, as a key tool for job seekers, providing a job board, cost of living calculator, commuter calculator, and regional information.