Dec 10, 2025
In this episode of The Valley Today, host Janet Michael welcomes Danita Roble, Director of Membership, and Blair Jewell, Director of Marketing and Communications at the Top of Virginia Regional Chamber. Together, they explore the transformative impact of chamber membership on local businesses, emphasizing that the true value lies far beyond a simple listing in a directory.
From the outset, Janet and her guests highlight the importance of relationships. Danita shares that many businesses resolve each year to join the chamber or become more active, only to let the opportunity slip by. However, those who do engage quickly discover that chamber events are fertile ground for forging long-term professional and personal connections. Janet recounts her own experiences, recalling friendships and collaborations that began at chamber mixers and lead share groups decades ago—relationships that continue to thrive today.
Networking: The Heartbeat of Success
Transitioning to the practical benefits, Blair underscores the unique networking opportunities the chamber provides. She notes that, while digital marketing and social media have their place, nothing compares to the trust and camaraderie built through face-to-face interactions. Whether at a bustling mixer or a small community group, members find themselves surrounded by like-minded professionals eager to support one another. Blair emphasizes that these events are approachable and inclusive, welcoming everyone from young professionals to seasoned executives.
Danita adds that the chamber’s culture is distinctly relationship-driven, especially in the Shenandoah Valley. Unlike in larger cities, local CEOs and decision-makers are accessible and genuinely interested in helping others succeed. This environment empowers young professionals to connect with leaders across industries, fostering mentorship and collaboration.
Maximizing Membership: More Than Just Visibility
The conversation then shifts to the tangible benefits of chamber membership. Danita explains that joining the chamber opens doors not just for business owners, but for their entire teams. She encourages companies to involve staff from sales, HR, and business development in chamber activities, noting that every interaction helps build an organic sales force within the community. When members share their expertise and services at events, they create a network of advocates who refer business even when they’re not in the room.
Janet points out that it’s never too late to get involved. Whether a business has just joined or has been a member for years, the chamber’s events and resources are always available. Danita agrees, stressing that the chamber’s support extends to all employees, and that proactive engagement can yield significant returns.
A Wealth of Resources and Opportunities
As the discussion continues, Danita and Blair outline the extensive array of benefits available to members. From monthly networking mixers and business breakfasts to specialized groups for young professionals, the chamber offers something for everyone. Members also gain access to advocacy at the local, state, and federal levels, workforce development initiatives, and even unique services like Certificate of Origin notarization for manufacturers.
Marketing opportunities abound as well. Blair describes how members can advertise in the chamber’s newsletter, which reaches a broad audience both digitally and in print. Affordable options for digital and print advertising, press releases, job postings, and business updates ensure that even small businesses with limited budgets can maximize their visibility. Blair emphasizes the chamber’s flexibility and hands-on support, making it easy for members to promote their events and achievements.
Events That Bring the Community Together
Looking ahead, Janet and her guests preview several upcoming events, including the Public Policy Luncheon, the highly anticipated December Business after Hours at the George Washington Hotel, and the State of the Chamber event. These gatherings offer members the chance to connect with local leaders, celebrate achievements, and stay informed about trends shaping the region.
Blair also announces that nominations are open for the Greater Good Awards, which honor outstanding businesses and nonprofits in the community. She encourages listeners to visit the chamber’s website: https://www.regionalchamber.biz/ to learn more about the awards and explore the full calendar of events and resources.
An Open Invitation
As the conversation wraps up, Danita and Blair extend an open invitation to prospective members. They encourage anyone interested in joining—or simply curious about the chamber—to attend a few events and experience the supportive, collaborative atmosphere firsthand. As Danita puts it, the chamber is not just a building; it’s a vibrant community of members working together for mutual success. Chamber membership in the Top of Virginia Regional Chamber is more than a business decision—it’s an investment in relationships, growth, and community. For businesses seeking to expand their reach, build trust, and access a wealth of resources, the chamber stands ready to help every step of the way.