Oct 29, 2025
In this episode of “The Valley Today,” host Janet Michael talks with Patrick Barker, Executive Director of the Frederick County Economic Development Authority, to discuss the launch and evolution of LiveLoveShenandoah.com. This innovative website aims to serve as a one-stop resource for residents, newcomers, and employers in the Northern Shenandoah Valley. Patrick, who has long championed regional collaboration, explains how the site was born out of a need to not only attract new businesses but also to retain and engage the people who call the Valley home.
From Concept to Community Hub
Initially, the idea for LiveLoveShenandoah.com emerged during the pandemic, when localities recognized the importance of “chasing people” as much as “chasing companies.” Working with partners across the region, the Economic Development Authority set out to create a platform that would showcase the unique stories, opportunities, and lifestyle benefits of the area. The result is a dynamic, interactive website that goes far beyond a typical municipal portal.
Unique Tools for Modern Living
What sets LiveLoveShenandoah.com apart are its practical, user-friendly tools. The site features a cost-of-living calculator, allowing prospective residents to compare expenses and salaries with other regions. Additionally, a regional event calendar consolidates activities from six jurisdictions, making it easy for users to find things to do across the Valley. Perhaps most notably, the job board aggregates listings from major platforms and local employers, providing real-time access to opportunities in a wide range of industries—from healthcare to manufacturing to financial services.
Empowering Residents and Employers
Patrick emphasizes that the website is designed to serve both individuals and businesses. For job seekers, the platform offers a comprehensive view of available positions, while employers can direct candidates to a third-party resource that highlights the area’s advantages. The site also supports local HR and talent departments by providing up-to-date data and tools for recruitment and relocation.
A Resource for All Stages of Life
The conversation highlights how LiveLoveShenandoah.com addresses the needs of various audiences. Parents can use the site to encourage college graduates to return home, while newcomers can explore everything from housing and healthcare to outdoor recreation and arts. The platform’s newsletter keeps users informed about job fairs, new employers, and community events, ensuring that both current and prospective residents stay connected.
Harnessing Technology for Regional Growth
Janet and Patrick agree that the website’s technological capabilities are a game-changer. By automating job and event listings, the platform saves time and ensures information remains current. Moreover, the site’s analytics provide valuable insights into user interests and migration trends, enabling targeted outreach and smarter economic development strategies.
Telling the Valley’s Story
Ultimately, LiveLoveShenandoah.com is about more than data and listings—it’s about storytelling. Through behind-the-scenes features on local companies and personal narratives from residents, the site paints a vivid picture of life in the Valley. As Patrick notes, the more the community can personalize the experience and share authentic stories, the more likely people are to see the Shenandoah Valley as a place to live, work, and thrive.
Conclusion: A Call to Explore
As the conversation wraps up, Patrick encourages listeners to visit LiveLoveShenandoah.com, sign up for the newsletter, and take advantage of the site’s many resources. Whether you’re a lifelong resident, a returning graduate, or someone considering a move, the platform offers a welcoming gateway to all that the Northern Shenandoah Valley has to offer.