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The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special.  Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people.

Feb 25, 2025

In the heart of Winchester's Old Town Walking Mall lies a hidden gem that exudes Celtic charm—Faire Isles Trading Company. In this episode of The Valley Today, hosted by Janet Michael, the store's unique story and offerings were brought to life. Joining Janet was Justin Kerns of the Winchester/Frederick County Convention and Visitors Bureau, along with Stephanie Shahan, the passionate owner of Faire Isles.

Stephanie recounted the serendipitous journey that led her to ownership of Faire Isles. Her love for Scottish and Irish culture inspired her to transition from enthusiast to business owner. Working with vendors at Scottish Games in 2014 planted the seeds for her venture. In late 2022, Stephanie's dream took flight when former owners Robin and Sandy passed the torch to her and her husband, Adam, marking a new chapter for Faire Isles Trading Company. The store now boasts an eclectic mix of traditional kilts, steampunk attire, pottery from Scotland, and beautifully crafted tweed handbags.

During the conversation, Justin highlighted the postponed Inspiring Tourism Summit, now rescheduled for March 19th at West Oaks Farm Market. The summit offers local business owners crucial insights into the upcoming trends for domestic and international tourism in 2025. 

Stephanie's commitment to personalized customer service sets Faire Isles apart. Her willingness to go the extra mile, whether finding the perfect orange plaid handbag or researching a customer's tartan, exemplifies her dedication. For instance, Mayor Les Veach's request for his family tartan led Stephanie on a fascinating journey of historical research.

The upcoming Celtic Festival in early March is a highlighted event, attracting both locals and visitors. Faire Isles will be at the heart of the festivities, with their garage door open, music playing, and perhaps a splash of whiskey to welcome attendees. Last year's success of the festival is expected to bring even more excitement and foot traffic this year.

Janet and Stephanie discussed the importance of small businesses and their role in the community. Stephanie's connection to Winchester runs deep, having grown up there and now contributing as a local business owner. Justin praised Faire Isles for embodying the essence of a unique, locally-owned business, playing a vital role in Winchester's tourism appeal.

The conversation revealed that Faire Isles Trading Company is more than just a store; it is a symbol of community spirit, heritage, and a passion for unique, quality offerings. Visitors can expect to find not only themed merchandise but also a welcoming atmosphere that makes them feel like part of the family.

Stephanie encourages everyone to visit Faire Isles Trading Company at 11 East Boscawen Street, Winchester, VA. Whether you're local or just passing through, their wide range of products and personalized service is sure to make an impression. For those who can't make it in person, online shopping is available at https://faireislestrading.com. Follow them on Facebook and other social media outlets for updates and to keep connected with this vibrant, community-focused business.